The Company - The Founder - The Vision
CURLS is a premium, ethnic hair care company whose purpose is to deliver quality products that cater to the unique needs of today's multi cultural market. .
Mahisha Dellinger, the founder of CURLS, understands the need of naturally curly hair. Her passion for hair care began at an early age. Finding the right products for her curly hair type posed an interesting challenge…a challenge that was rarely victorious, and always costly. The products that claimed to be THE solution for her curly hair were not created with her hair type in mind. She became exhausted from her search for the "right product" for her naturally curly hair.
While the natural hair community continued to grow yet there weren't many products avaiable in the market. Therefore, Mahisha was forced to create her own kitchen concoctions to meet her hair care needs. Soon friends and family began to request samples of her homemade coconut oil treatments, jojoba moisturizer, and leave in conditioner.
Over the years, she spent thousands of dollars on hair care, but she never found a complete line for her hair type…so she created one! Mahisha collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with the extensive chemistry background of her colleagues proved to be a winning combination.
CURLS (Curly Q's and It's A Curl) products contain an exclusive blend of certified organic ingredients, natural oils and exotic extracts. We’ve included a new, patent pending ingredient - a derivative of the primary lipid found at the hair surface. This important ingredient restores the integrity of your hair, protects the hair from environmental stress, and replenishes the protective layer bound to the hair cuticle.