HOLLYWOOD, Calif., Feb.29, 2012 –Gospel Goes to Hollywood Awards Luncheon (GGTH) hosted by actress Wendy Raquel Robinson and comedian Jonathan Slocumb, who stepped in for Terry Crews, was hailed as a resounding success throughout Hollywood. The event, to raise awareness and funds in support of the fight against domestic violence, was held Friday, February 24, 2012 at the historical Taglyan Cultural Complex in Hollywood, CA.

Festivities began with a high-powered-red-carpet and pre-reception on the lavishly landscaped courtyard of Taglyan. Guests enjoyed delectable pass trays and Mimosa before entering the venue adorned by beautiful floral designs by

Tick-Tock Couture Floral. More than 240 guests, celebrities, industry legends and some of today’s hottest new talent poured in to witness the untold stories of faith by honorees, actress Loretta Devine, director Bill Duke and producer Curtis King and highly anticipated musical performances by CeCe Winans, Donnie McClurkin and Angella Christie.

Guests feasted on grilled salmon and filet mignon with roasted red, purple and baby Dutch yellow® potatoes, asparagus and carrots as the award ceremony got underway.

Recording artist J. Kingdom featuring members of The Voices of Destiny kicked off the show with an electrifying medley of his hit single “Favor” and his new single “Higher” followed by new recording artist Leon Timbo.

Grammy® award winning artist CeCe Winans performed a tribute to Whitney Houston and there wasn’t a dry eye in the building, however, spirits were again lifted when multi- award-winning saxophonist, Angella Christie, took the stage with a musical rendition of

“Total Praise” earning a standing ovation. The excitement continued with, Grammy® award-winning artist/pastor Donnie McClurkin who brought the crowd to the next level with “Stand!”

“This is a much-needed event and if you’ll have me, I’ll be here every year”, says Donnie McClurkin.

Some of the celebrities in attendance included Loretta Devine, Bill Duke, Cutis King, CeCe Winans, Donnie McClurkin, Wendy Raquel Robinson, Kimberly Elise, Sheryl Lee Ralph, Yvette Nicole Brown, Judge Mathis, Kenny Lattimore, Jimmy Jean Louis, Desiree Coleman Jackson, J.C Jones, Kym E. Whitley, Sherif Atkins and more.

Event sponsors included Taglyan Cultural Center, Coke and Tic-Tock Floral Couture Designs. Gift bag sponsors included Makes Scents of New York, DeLord Skincare, Miss Jessie’s, Pop! Gourmet Pop Corn, DIVA T-Shirt, Kreatiy Soy Candles, Oria’O Shay Body and Skincare, Nestle Candies, Curls Hair Care, Mane & Tail, LA Slimwrap, Pixel (Smurf) Moda Watches. Table donors included Rohadfox Construction Control Services Corporation, Shepherd of the Hills Church, and Zoe Christian Center.

The ever-popular CURLS™ Professional organic hair care collection is proud to announce the upcoming launch of the newly designed philanthropic leg of the company, CURLS in the Community-Defining Curls, Changing Lives.  CURLS in the Community is all about outreach.  Dellinger has always had a passion for giving back.  Since her company’s inception, Dellinger has been active in the Adoptive and Foster Care community and equipping parents adopting across racial lines with the tools necessary to handle their children’s “hair challenges”.  She has truly made a difference, for their hair and in their lives.  CURLS will now extend that reach to hit a number of different areas each year.  It started last year with their Sustainability Campaign, encouraging their customers to “think green” and become Environistas-a term created by CURLS to define socially aware beauty product consumers, and will continue with this month’s “Care & Share” Campaign.

Dellinger is using her professional platform/voice as well as the CURLS extremely engaged social networking audience to encouraging their Salons, Vendors and Customers to get involved and work together with them to help those in need.  On December 11^th,  from 11-1pm, CURLS team members led by Dellinger will go into the Downtown Sacramento community and distribute hot lunches and coats to those in need.

Premium ethnic hair care company CURLS is honored to announce that they are a proud winner of the 2011 Allure Best of Beauty Award.  Recipient of the “Best Curl Definer for African American Curls” for their delectable Passion Fruit Curl Control Paste – the already nationally recognized brand is thrilled to add yet another honor to their repertoire.  

With rave reviews and outstanding testimonials, CURLS is quickly becoming a leading brand in hair care. According to Allure, the Passion Fruit Curl Control Paste “smooths over wet or dry strands, helps keep curls intact and fly-aways at bay without getting stiff or crunchy and is especially good at sculpting African-American curls.”  In addition to creating effortless, frizz free styles – CURLS Passion Fruit Curl Control Paste also exudes a savory butterscotch scent resulting from the mixture of passion fruit oil, shea butter and mango-seed butter.

With the heat of summer slipping away and the crisp, Fall air coming into season – there is no better time to add CURLS to your daily curly hair care routine. CURLS prides themselves in empowering women to embrace their natural, voluminous locks with products made specifically for their unique hair type. Through the combination of essential oils and quality ingredients such as aloe, mango, shea and murmer butter – CURLS hair care products have paved the way for women across the nation to transform frizz to fab! Even A Listers such as Halle Berry, Zoe Saldana and Ashanti tout CURLS as their go-to product line to keep their hair red carpet ready.

CURLS has clearly taken the hair care industry by storm and will only continue to do so. For more information about CURLS and where to purchase, please visit www.curls.biz.

CURLS hair care line is taking to the CURLS platform and seizing the opportunity to honor and celebrate the too-often neglected accomplishments of African Americans by honoring their very own CURLoine this Black History Month, Vivian Malone Jones.

Breaking barriers and tearing down walls is exactly what CURLS, CEO and founder, Mahisha Dellinger accomplished when she created CURLS, a natural hair care line that allows all wavy, curly and kinky haired women to love and accept their textured hair. CURLS hair care line was built for strong, fearless, ambitious, and unique women.

Dellinger comes from a line of powerful and courageous African American women. Her cousin Vivian Malone Jones was the University of Alabama’s first African American graduate and one of first two African American students to first attend the University in 1963. After she graduated from UA, Jones joined the Civil Rights division of the U.S. Department of Justice. Vivian Jones was later described as a woman who conducted herself with grace, strength, and above all courage.

Just as Jones broke the mold for African American Women in the education arena, Dellinger is changing the shape for African American Women in the entrepreneurial market. Just ten years after starting her first curly concoction in her kitchen Dellinger has grown CURLS into a multi-million-dollar company that is distributed in over 3000 salons, and is also available nationwide in Target, CVS, Sallys, Rite-Aid and Walgreens.

Dellinger notes, “Vivian paved the way and encouraged African American women like myself to be bold and attack our goals with fortitude and persistence”.

One of the founding principles engrained in the CURLS hair care line is acceptance; she built her hair care line to improve and celebrate the needs of all ethnic haired women. This Black History month join the CURLS platform and honor one their founding curlies Vivian Malone Jones

CURLS hair care line is starting off the New Year with a bang, and is celebrating ten years of making women frizz free and fabulous. Creating an effective hair care line that allows all wavy, curly and kinky haired women to love and accept their natural hair was no easy task, but CURLS 10 year anniversary marks its victory. Over the past decade CURLS has transformed the hair care world, and set many curlies free from the grueling damaging effects of chemical and heat on hair.

Get your glasses up and lets toast 2012 off as a year of celebrating the 10-year CURLIVERSARY!

CURLS products were requested to be included in the ATL Grammy Gift Bag.  You now have the chance to win the VERY same bag all of the ATL Grammy Nominated Artists received during the award ceremony FREE!   Curl Gel-les’c included!!

Enter to win!

Curly Not Straight, Shaken Not Stirred!

The New CURLS Themed Packaging is Unveiling Soon!

The look of  CURLS line (for adults) will be changing VERY soon!  The current neutral bottle, gold cap and metallic font is no longer…on to a bright, fun, modern, crisp look!  No worries…the packaging is the only thing that will change… Our incredible formulations will remain the same.

Stay tuned for the launch of our new look!

The wait is over!  Curl Gel-les’c (pronounced Curl Jealousy) is now available!

It isn’t a gel, and not quite a serum, it’s Curl-gel-les’c This botanically based, organic curl styler imparts brilliant sheen, banishes frizz, and holds those twirls in place! Create envious curls that every woman dreams of, with Curl-gel-les’c . Go ahead, your curls deserve it!

Great for all curly hair types. Best when use with the CURLS hair care system.

Every curlie girl has different challenges, needs and wants.  Wavies require more frizz protection, curlies require extra sheen, and our kink counterparts require an abundance of moisture.  We’ve made it easy for you to find the perfect CURLS Regime. We’ve created a simplistic tool to enable you to select the appropriate CURLS products for your curls.

Check out hair type guide here