Effortless, Frizz Free Waves, Curls & Kinks

Earn CURLS Points with every purchase.
A great way to get free CURLS products. The more you buy, the more you save!


How CURLS Points Work

  • You earn 1 CURLS Point for every dollar spent (ex: You earn 18 CURLS Points when you purchase Curl Ecstasy - $18).
  • Each CURL point equals .08, so if you order $50 worth of products you earn $4 towards free products (12.5 points = $1.00).
  • CURLS Points are only accrued online.
  • It is your choice as to when you use your points. You can save your points until you have enough to get an entire order for free or you can use your points to create a discount off of an order.
  • Points do not apply to shipping or taxes.
  • Your total points and dollar value are calculated and can be viewed on-line.
  • At checkout you can choose Reward Points as your method of payment. Shipping and Taxes must be paid using regular method of payment such as Credit Card.
  • If you fail to enter your CURLS Point at checkout, you will have to wait to use your points on the next order. We cannot manually deduct points off of an order.
  • You cannot use and accrue points at the same time, you must do one or the other.
  • You must be a registered user to participate in CURLS Point program.
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Naturally Curly Hair Care


Get serious about your hair care. You love your hair. We love your hair too. If you have naturally curly hair, you’ll love the CURLS products formulated specifically for you. Every one of our products is made with love, focusing on natural ingredients and maximum impact. If you feel let down by your current hair care routine, it’s time to join the CURLS family. With our catalog of products that moisturize, control, and nourish your hair, your natural curly hair will look and feel better than ever.

Embrace your natural curly hair

Feeling comfortable in your own skin is key to feeling confident. Acknowledging your inner awesomeness comes first, and embracing your outer awesomeness comes second! We all have things we love about ourselves, and for you that may be your natural curly hair. When we love something about ourselves, we want to highlight it and enjoy it. Using products that are formulated for your natural curly hair — like our Blueberry Bliss Control Jelly, Blueberry Bliss Twist-N-Shout Cream, and Blueberry Bliss CURL Control Paste — will take your curls to the next level!

On the other hand, perhaps you’ve never fully embraced having curly hair. We get it; it can be hard to find the right products and create an effective regimen. That’s where we come in. If you give CURLS a chance, you’ll find that you love your natural curly hair more than ever before. Sometimes all it takes is a little TLC to appreciate the hair we were born with, and we know just how to nurture and care for your hair.

Our Blueberry Bliss CURL Control Jelly will define, defrizz, and hold your natural curly hair all in one amazing product. Meanwhile, our Blueberry Bliss Twist-N-Shout cream will give your natural curly hair the sheen, moisture, and definition that you deserve — just try it when doing your next braid out! And our Control Paste, which uses our natural formula to promote hair growth, will smooth and slick down unruly edges. Talk about a winning combination!

Why do you need products specific for natural curly hair?

The best hair is hair that is treated with time and care. Using generic hair care products that are made by companies who create one-size-fits-all formulas just don’t work as well as it could. Or better yet, as it should. Every single hair product you use should be tailored to your natural curly hair, and that’s why our CURLS products are specifically made for curly cuties everywhere. Let us breathe life into your hair, even if it’s damaged from heat or mediocre products. We look forward to taking to curls to new heights.